Cera | Goods Japan


Forever is unlike any other cutlery manufacturer. We are the newest cutlery company in Japan, the company founder Akira Hirai having established a knife research facility in 1990.

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The foundation for their success has been their sintering technology and the 30 years of experience they had built up as a world-class manufacturer of advanced powder press machinery. Utilizing their powder presses they have been able to develop patented knives with new advanced blade materials never previously seen before in the hitherto stainless and carbon steel dominated cutlery industry.

Their hybrid titanium knives (the world’s first) and high density ceramic knives have found such popularity among end users that sales of their knives have increased twelvefold in the past ten years. They currently manufacture under their own Forever brand and also on an OEM basis for several of the world’s leading knife companies.

Powder pressing and sintering make possible a completely new type of hybrid cutlery, free from the limitations of conventional cutlery. Forever knives not only have an edge retention ability that is beyond the bounds of possibility for conventional knives, they are also lightweight, rust resistant, non-allergenic and antibacterial.

They will continue to create groundbreaking products that revolutionize the cutlery world in the 21st century and beyond.